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Our Strategy

We have four key priorities for the Group which are defined below. To achieve our key priorities we must drive profitable growth across our regions through three areas of focus which set out how we will win in our local markets, outperform our competitors and drive strong financial results. Our businesses are not homogeneous and they require customised strategies and each of our business units are prioritising them appropriately, depending on their local market and competitive environment.

 

Our key priorities

 

To achieve our key priorities we must drive profitable growth across our regions through three areas of focus:

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Fulfilling customer wants

Attractive growth opportunities

Excellent execution